 Minneapolis-based social media agency The Social Lights announced the launch of socialHQ, a metaverse outpost for discovery, education, and engagement designed to help explore the future of social media as a company and with clients. The agency partnered with immersive experience agency REM5 STUDIOS to design a custom, experiential space that offers an in-depth exploration of how The Social Lights thinks, what they’re all about, and how they test-and-learn. The two story event space can host more than 100 online users at once and features agency case studies, a 360° office tour, a keynote stage, digital artist gallery, plus generative A.I. image and ChatGPT experiences. “A great social media agency doesn’t just talk about the future, they create it,” said Greg Swan, Chief Creative & Strategy Officer at The Social Lights. “Although today’s social media marketing may center on newsfeeds and algorithms, we know Generation Alpha spends the majority of their recreational time online and in experiential social spaces like Roblox, Minecraft, and Fortnite. socialHQ is a shortcut for our clients and teams to catch up on the ‘what’s next’ matched with ‘what’s now’ and adds context and utility amidst the metaverse and generative A.I. hype cycle.” Launched internally earlier this year, The Social Lights has used this space for internal education, client events, thought leadership, new business and to further the conversation about how emerging technology will affect the future of social media. Visitors access socialHQ via computer web browser (no VR headset required) and can connect with others via both voice and chat. For the second floor gallery experience, The Social Lights partnered with StayNFTMinneapolis to curate a digital art exhibition from a diverse collection of local artists who are equally helping push the boundaries of creativity through new mediums – creating another educational and inspirational touchpoint for visitors. Artists include: Precious Wallace, Matt Semke, Jeremy Clark, Kelly Anderson, Natalie Champa, Phil Rosenbloom, Hannah Haugberg, Linnea Maas, Braden Lee, Erik Halaas, and Holly Grimsrud. The soundtrack for the experience is by local musician and producer Su Na. “The evolution of digital brand strategy is relentless, and Gen Alpha has led us to the doorstep of the next paradigm shift,” said Amir Berenjian, CEO of REM5 STUDIOS. “As digital transitions to 3D, spatial, and interactive, we are fortunate to have a trusted partner in The Social Lights who have a long history of blazing trails with some of the most exciting brands in the world.” Beyond the agency capabilities, keynote space, and artist gallery, socialHQ also boasts multiple generative A.I. experiences including the opportunity for users to create and share a new bespoke piece of artwork based on a text prompt, and a ChatGPT-powered avatar that cannot wait to chat with visitors about the future of social media. socialHQ is open to current clients of The Social Lights and can be viewed by appointment at [email protected]. Future events will be announced in the coming weeks. About The Social Lights The Social Lights is an independent social media agency that creates a competitive advantage for its clients by transforming social capital into brand equity. For over a decade, TSL has served a client roster that includes the most loved Fortune 100 and 500 brands by offering social-first strategy development, social media management, creative production, influencer management, media buying, and more. In all endeavors, TSL is guided by its core mission: Make things people want to share. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Find out more at https://thesociallights.com/
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Artificial Intelligence is no longer a sci-fi fantasy; it's transforming our present reality, especially within the expansive landscapes of the spatial web. Here's a look at three transformative ways AI is enhancing immersive websites. #1. Product or Subject Expert. Equip your AI with brand and product knowledge, transforming it into a 24/7 source of insightful information. It's not just about selling but enlightening, educating, and engaging your customers with valuable content.  #2. Personalized Experiences. AI doesn't just interact, it learns and adjusts. By understanding user behavior and interactions, it offers a deeply customized user journey. Think tailored content suggestions and personalized product recommendations.  #3. Customizable Characters & Personalities. The beauty of AI lies in its flexibility. Want a virtual Einstein for an immersive physics tutorial, or your brand mascot to foster a deeper emotional bond with your audience? With AI, your imagination is the only limit.  Don't let the AI revolution pass you by. Discover how at SIMULACRA we're leveraging REMI, our 'Responsive Entity with Multilevel Intelligence', to help brands ride the wave of the future. Let's explore the infinite possibilities of AI together."
Technology is accelerating, yet many businesses are attached to outdated methods like video calls and slideshows for employee training and development. Here are five reasons you need to integrate 3D immersive experiences asap. 1: Active Immersive learning. It's simple, we learn best by doing, and information retention is increased significantly in a spatial environment.  2: Gamification & data. Increase engagement, improve information retention, and create a powerful data feedback loop for personalized experiences.  3: Elevate existing content. You don't have to reinvent the wheel; you can start by bringing your existing curriculum to life.  4: Future proof. The next generation has already transitioned to 3D, digital environments and companies that can meet their future stakeholders where they are, are winning.  5: A platform for everyone. Enterprise upskilling and onboarding, soft skills and hard skills, all the way to k-12 education.  Intrigued? SIMULACRA is our proprietary digital platform ready to help you reinvent your organization's learning and development strategy. Let's connect and show you how we're already gaining traction with Fortune 500 companies.
Zoom's not cutting it anymore. With virtual work and events here to stay, we need a game-changer. Here are four reasons why 3D immersive experiences are your next big move. 1: Proximity-based audio. As an avatar you're able to navigate 3D spaces naturally, speaking to those around you. It's like real-life mingling, far from the flat Zoom grid.  2: Unlimited scale. Forget the travel hassle, time, and cost. In our hybrid world, spacious 3D environments break all capacity limits.  3: Familiar tools, new possibilities. Screen share effortlessly and infuse your brand into the digital environment. All the comforts of your current tools, but better.  4: The multi-tool you need. Team huddles, industry events, product launches, training, VIP meetups, concerts, galas - you name it, we host it.  Piqued your interest? SIMULACRA is our proprietary, web-based immersive platform designed for enterprise. Bring your organization into the future, today. Let's Connect. Does showcasing your product line on a static 2D website get you as excited as the real deal? Not a chance. Well, the future of brand experiences is here, and it's immersive. Here are the top four reasons you need to be leveraging 3D digital environments: #1. Engage and Explore. Why just look when you can interact? Show your product from every angle and breathe life into its features.  #2: Storytelling Reimagined. Allow your brand to weave a narrative that transcends traditional marketing. Engage your customers in an interactive story that fosters a deeper connection.  #3. Reinvent Customer Support. Imagine a space where your customers can interact with your sales and support teams in real-time. Add in engaging live events, guest speakers, and an AI-powered product expert who knows your brand inside and out, all while collecting valuable customer insight data.  #4. Reward and Retain. Who doesn't love bonuses? Incentivize your customers with early access and exclusive perks, creating a buzz that goes beyond the conventional.  We've seen giants in the automotive, fashion, industrial, and CPG industries already embracing this new era. But why should they have all the fun? At SIMULACRA we're not just creating showrooms; we're crafting impactful brand experiences. Let's reimagine together.
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